Having ran a web design agency for the past 4 years, I've gone through my fair share of methods to find more clients. In this tutorial, I will share my experience generating leads through Google Maps in 2021.
To put this tutorial in context, we will preface it with the problem of:
To solve it, we will need to:
- How to select the type of business to target
- How to search for businesses near your location
- How to find their emails and phone numbers
- How to craft an email that will guarantee responses
- How to speed up this process and scale
Part 1: How to select the type of business to target
Any service based industry is a potential client for local SEO, Social Media Marketing, or Web Design. For SaaS and high ticket offers, you will need to narrow down your target to your specific niche.
I had great success with housing rentals (apartments) and restaurants (higher end establishments) when I was running the lead generation for my web design agency. There's always going to be competition, but if you can stand out from the crowd with a good offer and can get results then clients will stick with you for years. Most businesses are tired of being scammed by sketchy service providers and would appreciate a personable local agency to work with.
In case you'd like to get a more detailed list of the top businesses to target, here is a list we've compiled from our research:
Part 2: How to search for businesses near your location
Open up google maps and allow location access.
Enter the target business keyword
Choose a business and click their profile
View their website, phone number, and location
Now there are 2 problems with using Google Maps to find clients. One is that you have to manually select your location and sort through the businesses. The second is that you only have their business phone number and don't have their email.
Part 3: How to find their emails and phone numbers
There are 3 methods to find a website's email and/or phone number once you've found a potential client on Google Maps.
Check the About Us or Contact Us page
This is the most basic location to find their email and phone number, but if you're lucky it'll save a lot of time and effort.
Use a WHOIS data finder tool
This method doesn't always work, but if it does you will get the personal email and phone number of the person who registered the domain.
Use an email finder tool
Choose your preferred email finder tool. For this example, I will be using Leadzy. This step is pretty self-explanatory, simply enter the domain to find their email address, phone number, and social media accounts.
Part 4: How to craft an email that will guarantee responses
When most people get started with cold outreach, they tend to believe that the business they are contacting has an empty inbox and a generic email advertising their service is enough to catch their eye. The truth is, businesses are spammed with emails daily such as this one:
In order to get a reply, you must stand out from the crowd and include specific information and personalization. An example of this would be including data about their search engine position for specific keywords, previous clients, and business-specific information in your email. A good tool for adding personalization to your emails is lemlist (not affiliated). Be sure not to include attachments such as PDFs or powerpoints as most people will not download files from unknown sources and many email providers may block them.
Part 5: How to speed up this process and scale
Recap: What you need to do to prospect small business leads without any services
- Manually select a location and search for businesses in that confined area
- Individually click the selected businesses to check if they're a good prospect
- Tediously sort through them to find their personal emails and phone numbers
Doesn't sound fun, does it? Luckily, we've built Leadzy to speed up this process.
Using Leadzy for scalable small business lead generation
Leadzy makes it easy to find small business leads in seconds. Simply enter the keyword and location and find a list of businesses to contact.
Once you've found a business, just unlock their contact information in order to find their email address, phone number, and website instantly.
Leadzy is a managed lead generation tool for finding small business leads.
Just like how you may have chosen to use AWS instead of building your own server farms, scaled lead generation is a menial task best left as a managed software. Why hire a developer to create scripts when you can use our software preloaded with multiple lead generation sources created by a development team focused on finding you the best small business leads?
I would love to help your business integrate Leadzy as the core of your outreach strategy. Send me an email at [email protected] and let me know how I can help you. Let Leadzy be your company's secret weapon.